Darryl Praill

Don’t think of this page as boasting

Think of it as a marketer utilizing effective messaging and benefit statements followed by a compelling call-to-action

  • Ran global database marketing for #1 database solution in the world
  • Ran global product marketing for #1 business intelligence solution in the world
  • Virtual VP Marketing for some of Canada’s largest firms including top a 10 accounting firm and top 10 trade show
  • Diverse expertise including digital (PPC, social media, retargeting, syndication), inbound marketing, content marketing, public relations, analyst relations, investor relations, blogger relations, and marketing communications.
  • Advocate of guerrilla marketing, including inventing the now famous “coffee caper” as credited in the best-selling book “Guerrilla Marketing for Job Hunters”
  • Disciple of SiriusDecisions' Demand Waterfall methodologies and Demand Generation Center
  • Pioneering implementer and evangelist of marketing automation solutions from vendors including Marketo, HubSpot, Pardot and Act-On
  • Implemented numerous CRM systems including Salesforce.com and Oracle (Siebel)
  • Span of control has varied from one-person organizations at bankrupt firms to Fortune 500 with massive multi-national teams
  • Computer Science graduate with nearly a decade of enterprise, B2B, software development and consulting
  • Raised record-setting venture capital round of $50 million from US investors
  • Raised $15 million during dot-com crash (when nobody was investing) 
  • Forty under 40 winner
  • Winner of Canada’s Top 50 Best Managed Companies
  • Sold company for 3x earnings ($75 million) within one year of being mandated
  • Took company public on TSX-V and raised millions  
  • Appeared in print, digital, and television including CNBC, PC Week, Globe & Mail
  • Mentor with Invest Ottawa and with Communitech
  • Advisor to major firms including AC Nielsen, SAP, Salesforce.com and Tweed. 
  • Public speaker at major events including Salesforce.com, Dreamforce, and Gartner
  • Board Member for The Caring and Sharing Exchange
  • Past board member of multiple not-for-profits  
  • Volunteer and sponsor for numerous youth-oriented programs
  • Pro-bono work, and advisor, for multiple not-for-profits
  • Radio personality and producer