613-291-4944
Darryl Praill
Don’t think of this page as boasting
Think of it as a marketer utilizing effective messaging and benefit statements followed by a compelling call-to-action
- Ran global database marketing for #1 database solution in the world
- Ran global product marketing for #1 business intelligence solution in the world
- Virtual VP Marketing for some of Canada’s largest firms including top a 10 accounting firm and top 10 trade show
- Diverse expertise including digital (PPC, social media, retargeting, syndication), inbound marketing, content marketing, public relations, analyst relations, investor relations, blogger relations, and marketing communications.
- Advocate of guerrilla marketing, including inventing the now famous “coffee caper” as credited in the best-selling book “Guerrilla Marketing for Job Hunters”
- Disciple of SiriusDecisions' Demand Waterfall methodologies and Demand Generation Center
- Pioneering implementer and evangelist of marketing automation solutions from vendors including Marketo, HubSpot, Pardot and Act-On
- Implemented numerous CRM systems including Salesforce.com and Oracle (Siebel)
- Span of control has varied from one-person organizations at bankrupt firms to Fortune 500 with massive multi-national teams
- Computer Science graduate with nearly a decade of enterprise, B2B, software development and consulting
- Raised record-setting venture capital round of $50 million from US investors
- Raised $15 million during dot-com crash (when nobody was investing)
- Forty under 40 winner
- Winner of Canada’s Top 50 Best Managed Companies
- Sold company for 3x earnings ($75 million) within one year of being mandated
- Took company public on TSX-V and raised millions
- Appeared in print, digital, and television including CNBC, PC Week, Globe & Mail
- Mentor with Invest Ottawa and with Communitech
- Advisor to major firms including AC Nielsen, SAP, Salesforce.com and Tweed.
- Public speaker at major events including Salesforce.com, Dreamforce, and Gartner
- Board Member for The Caring and Sharing Exchange
- Past board member of multiple not-for-profits
- Volunteer and sponsor for numerous youth-oriented programs
- Pro-bono work, and advisor, for multiple not-for-profits
- Radio personality and producer
